Making Your Sales Process More Effective
Sales effectiveness is key to building your sales revenues. And most successful companies build and follow a systematic sales process.
The process is constantly refined until you are operating at peak efficiency. The more efficient the process, the more effective the sales team becomes. At the end of the day, profits stem from the success of your sales team. Therefore, an efficient and effective sales process helps you grow your business faster.
Let’s get started by scheduling a call .
Building Your Sales Effectiveness
A facilitated sales meeting where we have your reps download their successful conversions is a good start. We structure the meeting around sales DISC profiles and accepted steps in the process. After collecting the sales force input, we then convert this into a sales process. In fact, we will use the stories from your team to illustrate how the process works and what to do at each step.
Synchronizing Your Sales and Marketing
Synchronizing your marketing with your sales process is vital to success. We use the Brand Fan Marketing Plan as the guide for this purpose. A spreadsheet is provided that integrates tactics with budgets and creates step by step conversion rates.
Everyone on your sales and marketing team should know your cost of converting a Prospect. Performance standards can be the same for sales and marketing. Your sales and marketing teams start working together, not in opposition. And you reap the rewards of a higher ROI.
Testing and measuring reduces your risk of a sales and marketing failure. Literally, with each step up the sales ladder, a specific marketing effort is launched. All of it is controlled through a properly designed and managed CRM system such as SalesForce.com. A CRM system, although typically not liked by sales people, is vital to synchronizing marketing with the sales process.
Helping You Succeed
I enjoy working on the sales process, strategies, tactics and building systems. Here is a partial list of services I provide.
- Facilitating sales training and meetings
- Creative sales ideas
- Integrated sales and marketing systems
- Developing your sales process
- CRM management
- Strategic planning and budgeting
- Lead generation programs
If you own a business and want to improve your sales effectiveness, give me a call at 727-204-0035. Let’s discuss your situation and see where we go from there.
“Jim always brings the leading edge to whatever the project. His business and marketing coaching enables high performance for my company.”
Diane Emery, Business Owner
Executive Reporting Service
“Jim Shumate is the consummate business consultant, coach and sales trainer. Start moving your business forward and speak with Jim.”
Dave Harrington, Business Owner
Full Dimension Group