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Management
Niche marketer Florida Jim Shumate marketing consultant
Marketing Strategy Drives Your Business Marketing makes your business go, that’s a fact. Many businesses confuse marketing and sales. Marketing people are not the folks directly selling to your customers. Your marketing strategy should identify your unique selling proposition, a niche where you dominate, create the strategies and promotional tactics.  But it is more than...
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Turn your idea into successful advertising by testing and measuring
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...
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Direct mail lives with profitable ROI
Direct Mail Is Alive Direct mail is alive although it is losing favor with a lot of internet oriented marketers.  Why?  Does it not have the same pull it once did?  Is it because it stopped working or because the ROI isn’t there?  Or is it just an emotional race to Internet marketing? If properly,...
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Sales effectiveness proces, sales management
Sales Process Sales process is a key to building your sales revenues. Most successful companies build and follow a systematic process. And the more efficient it is, the more effective the sales team becomes. At the end of the day, profits stem from the success of your sales team. Let’s create a sales process that...
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Sales training
Improve Sales Results with DISC Understand how your DISC behavior type and your customer’s interact can help improve sales results. What is DISC? Basically, its about communication as is sales.  Your DISC is defined by your personal mix of Dominance, Influence, Steadiness, or Compliance behaviors. Your own personal behavior soup, if you wish. We are all different. We...
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The DISC style behavior wheel
Your DISC Style The DISC wheel lets you see your DISC style and how close or far you are from the other behavior styles.  This is especially useful when selling a product or service. We like to tell our High I sales people to prepare for their worst nightmare, the High C buyer.  If they can...
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DISC High D is Dominating
Dominating is the DISC High D High D types are probably going to skim through this page. After all, time is wasting, there are decisions to be made, and things to get done. The ultimate extroverted, task driven type, they are results oriented, bottom line organizers. Also, they are competitive, self starters and always looking...
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Niche marketer, marketing mechanic, business alignment
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call.  Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...
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Managing time, people, and sales
Sales Management Sales management is a discipline.  One of my early tests was how would I manage a district sales force of ten people? Typically, there is a super star, some good performers and fair performers. What would you do with this group assuming one super star, 6 good performers and three fair performers? When...
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