Contact Us Today

Tag

Target Market
Hit your target market with your USP
Your Target Market Your target market is that single persona that is at the very bullseye of your marketing. Once you have that persona determined, your advertising and marketing will have a much higher response rate. Your advertising also needs a program for testing and measuring. So let’s find your target market / target persona....
Read More
Your USP is Your Unique Selling Proposition Last month we focused on building a vision for your business. Part of this was creating  uniqueness about your business that sets you company apart from the competition, supports strong pricing and helps create customer loyalty. Called your Unique Selling Point (or Proposition or Unique Value Proposition), or USP,...
Read More
OD Social Net focuses on eyecare marketing online
Eyecare Marketing ODSocialNet eyecare marketing works for optometrists to help them market their eyecare practices.  Before we go further, here are the results of a survey of 40 Optometry practices. It turns out that 33% did not have a website. Of those with sites, 45% lacked any social networking links. Among those with at least...
Read More