Marketing Strategy Drives Your Business Marketing makes your business go, that’s a fact. Many businesses confuse marketing and sales. Marketing people are not the folks directly selling to your customers. Your marketing strategy should identify your unique selling proposition, a niche where you dominate, create the strategies and promotional tactics. But it is more than...Read More
Your Target Market Your target market is that single persona that is at the very bullseye of your marketing. Once you have that persona determined, your advertising and marketing will have a much higher response rate. Your advertising also needs a program for testing and measuring. So let’s find your target market / target persona....Read More
