Marketing Strategy Drives Your Business Marketing makes your business go, that’s a fact. Many businesses confuse marketing and sales. Marketing people are not the folks directly selling to your customers. Your marketing strategy should identify your unique selling proposition, a niche where you dominate, create the strategies and promotional tactics. But it is more than...Read More
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...Read More
Small Business Sales Problems Sales problems for small businesses typically have three things in common: The business owner is the “rainmaker” but isn’t trained in sales. There is no coherent sales process or marketing system. New clients come from referrals from current clients. Client referrals almost always result in prospects but most businesses focus on...Read More
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call. Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...Read More
