Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...Read More
Your Target Market Your target market is that single persona that is at the very bullseye of your marketing. Once you have that persona determined, your advertising and marketing will have a much higher response rate. Your advertising also needs a program for testing and measuring. So let’s find your target market / target persona....Read More
Your USP is Your Unique Selling Proposition Last month we focused on building a vision for your business. Part of this was creating uniqueness about your business that sets you company apart from the competition, supports strong pricing and helps create customer loyalty. Called your Unique Selling Point (or Proposition or Unique Value Proposition), or USP,...Read More
