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Marketing
Niche marketer Florida Jim Shumate marketing consultant
Marketing Strategy Drives Your Business Marketing makes your business go, that’s a fact. Many businesses confuse marketing and sales. Marketing people are not the folks directly selling to your customers. Your marketing strategy should identify your unique selling proposition, a niche where you dominate, create the strategies and promotional tactics.  But it is more than...
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Turn your idea into successful advertising by testing and measuring
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...
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Hit your target market with your USP
Your Target Market Your target market is that single persona that is at the very bullseye of your marketing. Once you have that persona determined, your advertising and marketing will have a much higher response rate. Your advertising also needs a program for testing and measuring. So let’s find your target market / target persona....
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Direct mail lives with profitable ROI
Direct Mail Is Alive Direct mail is alive although it is losing favor with a lot of internet oriented marketers.  Why?  Does it not have the same pull it once did?  Is it because it stopped working or because the ROI isn’t there?  Or is it just an emotional race to Internet marketing? If properly,...
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Your USP is Your Unique Selling Proposition Last month we focused on building a vision for your business. Part of this was creating  uniqueness about your business that sets you company apart from the competition, supports strong pricing and helps create customer loyalty. Called your Unique Selling Point (or Proposition or Unique Value Proposition), or USP,...
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OD Social Net focuses on eyecare marketing online
Eyecare Marketing ODSocialNet eyecare marketing works for optometrists to help them market their eyecare practices.  Before we go further, here are the results of a survey of 40 Optometry practices. It turns out that 33% did not have a website. Of those with sites, 45% lacked any social networking links. Among those with at least...
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Niche marketer, marketing mechanic, business alignment
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call.  Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...
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