Discover Your Target Market
You probably have your own system for creating your marketing plans. There are programs to help you although I tried a well known program and was very confused. Perhaps I just confuse easily. Anyway, a target market is really a target persona.
Anyway, let’s start at the end.
Who is Your Target Market or Target Persona?
A marketing maven friend of mine goes way out on this one. He suggests that you visualize the absolute best customer your could ever have. What are the characteristics of your target persona?
Here are the classic categories for figuring out your target market.
- Marital Status
Make it Simple to Find Your Target
- How good are they at paying?
- How do they stack up on a technology scale?
- Do they live in a house, condo, apartment or in their mother’s basement?
- How do they get their information?
Describe Your Target Persona