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Sales Lead Generation
Direct mail lives with profitable ROI
Direct Mail Is Alive By: Jim Shumate Direct mail is alive although it is losing favor with a lot of internet oriented marketers.  Why?  Because  it does not have the same pull it once did.  Is it because it stopped working or because the ROI isn’t there?  Or is it just an emotional race to...
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Discover Your Target Market You probably have your own system for creating your marketing plans.  There are programs to help you although I tried a well known program and was very confused.  Perhaps I just confuse easily.  Anyway, a target market is really a target persona. Anyway, let’s start at the end. Who is Your...
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