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Niche marketer Florida Jim Shumate marketing consultant
Marketing Drives Your Business Growth Machine Marketing makes your business go, that’s a fact.  But it is more than brochures, websites and pretty graphics. Simply put, your marketing provides leads that sales closes. In fact, it is the start of how the whole selling process works. The process involves every person in the company, from the CEO to the newest hire. Niche Marketer...
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Direct mail lives with profitable ROI
Direct Mail Is Alive By: Jim Shumate Direct mail is alive although it is losing favor with a lot of internet oriented marketers.  Why?  Because  it does not have the same pull it once did.  Is it because it stopped working or because the ROI isn’t there?  Or is it just an emotional race to...
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Your USP is Your Value Proposition Last month we focused on building a vision for your business. Part of this was creating uniqueness about your business that sets you apart from the competition, supports strong pricing and helps create customer loyalty. Called your Unique Selling Point (or Proposition), or USP, it is the essence of...
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Discover Your Target Market You probably have your own system for creating your marketing plans.  There are programs to help you although I tried a well known program and was very confused.  Perhaps I just confuse easily.  Anyway, a target market is really a target persona. Anyway, let’s start at the end. Who is Your...
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