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Marketing plan
Niche marketer Florida Jim Shumate marketing consultant
Marketing Drives Your Business Growth Machine Marketing makes your business go, that’s a fact.  But it is more than brochures, websites and pretty graphics. Simply put, your marketing provides leads that sales closes. In fact, it is the start of how the whole selling process works. The process involves every person in the company, from the CEO to the newest hire. Niche Marketer...
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Hit your target market bullseye
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...
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brand fan ladder of loyalty helps prevent sales problems
Small Business Sales Problems Small businesses typically have three sales problems in common: • The business owner is the “rainmaker” but isn’t trained in sales. • There is no coherent sales process or marketing system. • New clients come from referrals from current clients. Client referrals almost always result in prospects but most businesses focus...
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Niche marketer, marketing mechanic, business alignment
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call.  Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...
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