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Sales Coach
Niche marketer Florida Jim Shumate marketing consultant
Marketing Strategy Drives Your Business Marketing makes your business go, that’s a fact. Many businesses confuse marketing and sales. Marketing people are not the folks directly selling to your customers. Your marketing strategy should identify your unique selling proposition, a niche where you dominate, create the strategies and promotional tactics.  But it is more than...
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Sales effectiveness proces, sales management
Sales Process Sales process is a key to building your sales revenues. Most successful companies build and follow a systematic process. And the more efficient it is, the more effective the sales team becomes. At the end of the day, profits stem from the success of your sales team. Let’s create a sales process that...
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Sales coach
Sales Coach Why do you need a sales coach? Let’s face it, business owners are independent people who want to make their mark by working for themselves. They are highly motivated, self-starters. They are the ones who leap into action. Unfortunately, they often postpone their selling activity preferring the immediacy of operations. Achieving revenue growth...
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brand fan ladder of loyalty helps prevent sales problems
Small Business Sales Problems Sales problems for small businesses typically have three things in common:  The business owner is the “rainmaker” but isn’t trained in sales.  There is no coherent sales process or marketing system.  New clients come from referrals from current clients. Client referrals almost always result in prospects but most businesses focus on...
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Tell people about your sales value proposition
Your Sales Value Sales value is everything.  It is a major reason people choose your service or product. If the service is provided by you, then it’s the what you bring to the relationship.  If you are bringing a product to the customer, then it’s the sum of the product plus the what you bring....
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Managing time, people, and sales
Sales Management Sales management is a discipline.  One of my early tests was how would I manage a district sales force of ten people? Typically, there is a super star, some good performers and fair performers. What would you do with this group assuming one super star, 6 good performers and three fair performers? When...
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