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Marketing
Niche marketer Florida Jim Shumate marketing consultant
Marketing Drives Your Business Growth Machine Marketing makes your business go, that’s a fact.  But it is more than brochures, websites and pretty graphics. Simply put, your marketing provides leads that sales closes. In fact, it is the start of how the whole selling process works. The process involves every person in the company, from the CEO to the newest hire. Niche Marketer...
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Hit your target market bullseye
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...
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Direct mail lives with profitable ROI
Direct Mail Is Alive By: Jim Shumate Direct mail is alive although it is losing favor with a lot of internet oriented marketers.  Why?  Because  it does not have the same pull it once did.  Is it because it stopped working or because the ROI isn’t there?  Or is it just an emotional race to...
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Niche marketer, marketing mechanic, business alignment
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call.  Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...
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Discover Your Target Market You probably have your own system for creating your marketing plans.  There are programs to help you although I tried a well known program and was very confused.  Perhaps I just confuse easily.  Anyway, a target market is really a target persona. Anyway, let’s start at the end. Who is Your...
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