Eyecare Marketing Step by Step ODSocialNet works for Eyecare Providers to help them market their practices. Before we go further, here are the results of a survey of 40 Optometry practices. It turns out that 33% did not have a website. Of those with sites, 45% lacked any social networking links. Among those with at...Read More
High D’s Love DISC Do you have a High D Commanding personality? DISC is a great way to help understand your personal communication style. I find most people are amazed by how much the DISC test reveals. Not so much because it tells them something new. Nope. Its because they can’t believe those short questions...Read More
Testing and Measuring Business coaches use the term testing and measuring frequently. This practice forms an essential part of ongoing mentoring programs with clients. What are we talking about anyway? It’s really quite simple. We don’t realize it but we test everything in our daily lives. You always take a new car for a test...Read More
Small Business Sales Problems Small businesses typically have three sales problems in common: • The business owner is the “rainmaker” but isn’t trained in sales. • There is no coherent sales process or marketing system. • New clients come from referrals from current clients. Client referrals almost always result in prospects but most businesses focus...Read More
The New Sales Rep Challenge You are the new sales rep. Your new boss is a hard charging high D DISC type (extroverted, task oriented.) He wants results. Your new boss is giving you a challenge: selling the high C DISC types. So how do you handle this new challenge? How Does a High I...Read More
Your DISC Style The DISC wheel lets you see your DISC style and how close or far you are from the other behavior styles. This is especially useful when selling a product or service. We like to tell our High I sales people to prepare for their worst nightmare, the High C buyer. If they can...Read More
DISC High S: Quietly Powerful The DISC High S is the person who typically never wants to be in front of the group, leaving the limelight for others. This does not mean they are meek, they simply do not gain energy from the spotlight. The DISC High S prefers to work in a supportive role...Read More
Dominating is the DISC High D If you are a DISC High D, you are probably going to skim through this page. After all, time is wasting, there are decisions to be made, and things to get done. The ultimate extroverted, task driven type, High D’s are results oriented, bottom line organizers. Also, they are...Read More
Your DISC Identity Iceberg Similar to an iceberg, your DISC identity is like the ice that shows above the surface. But about 90% of the iceberg is submerged and never seen. So it is with people. DISC is widely misunderstood. It is not a complete picture of your personality. Its not about what is inside...Read More
Medical Marketing Consultant If you are looking for help marketing your medical product or service, give me a call. Whether medical device, pharmaceutical, capital equipment, disposable products, or services, I can help. Product Management My experience in smaller firms and start-ups exposed me to all facets of running a device company. Included were better packaging...Read More
